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2020 YEAR-END
Reflections
Empowering Women
We Strive To
Inspire Women
In Everything
We Do.
We have always been fascinated by women. Women are changing the world. Following their hearts. Living their dreams. Every piece in our collection is a tribute to the inherent strength behind every woman.
We do not believe in calling ourselves a sports, gym or fashion brand. Our vision is rather to inspire as many women as possible to live a healthier life. We believe in doing this by combining comfortable and breathable materials with unique design, enabling you to activate yourself in every day life.
We believe in being yourself is the key to unlock your full potential. That is why every piece in our collection is designed to make you Escape the Ordinary. If you are the true version of yourself in every facet of your life, you will look as beautiful as you feel. Be different. Be you.
She needed a hero
so that is what
she became.
STRONGER is a Swedish lifestyle brand for women. We are present all over the world and selling online in over 120 countries. We find the inspiration to our designs from nature and elements that creates energy and strength.
Through a close relationship to our customers we gained an invaluable insight and understanding of quality and function of the products- to satisfy all kinds of needs and levels of workout.
Do it for yourself - Escape Ordinary.
There's an expression that reads 'Don't look back, you might miss what's in front of you'.
An expression that rings nicely in our ears when we leave the shitty year of 2020 with optimistic steps into 2021. Last week I was reading an article on how to optimize self-satisfaction and enjoy life.
The article suggested me to write down things I'm grateful for. It ended out becoming a chronicle and tribute to all heroes making our brand becoming even STRONGER through this harsh time.
For my part, I have never been much for looking back, nor reflecting or celebrating achievements for STRONGER. In all honesty, the few moments as a satisfied entrepreneur have been extremely rare. As you're reading this I think you might share this experience - society encourage us to continue to strive.
It's more satisfying to chase new challenges than enjoy those you have already completed. A feeling enhanced by the social media that creates a insatiable search after affirmation forcing you to enjoy more and compare your car with your neighbor's.
Anyway - had not really intended to publish this as an article but it struck me that it can always evoke a thought in any other entrepreneur or brand builder.
STRONGER is a Swedish lifestyle brand for women. We are present all over the world and selling online in over 120 countries. We find the inspiration to our designs from nature and elements that creates energy and strength.
Through a close relationship to our customers we gained an invaluable insight and understanding of quality and function of the products- to satisfy all kinds of needs and levels of workout.
Do it for yourself - Escape Ordinary.
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